- Arlo Sanchez
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- How to Escape the Matrix and Do Whatever You Want
How to Escape the Matrix and Do Whatever You Want
Stop playing the victim and start being your own hero
How to Escape the Matrix and Do Whatever You Want
The major problem in today’s society is a lack of autonomy.
Ever since you were born, you have been forced into the education system, which is basically a concentration camp to create the next generation of employees.
Now, there’s nothing wrong with being a worker.
The world needs doctors, construction workers, and restaurant managers.
What’s wrong is you continuing that path when you know you:
don’t want that life trajectory
think it’s the only way
I know you want something more.
You want to have a greater significance in this world, to live life on the edge, and to do something meaningful.
You want to help people solve their problems.
Not compile PDFs and send emails for your boss.
There’s a greater purpose in life beyond traditional work.
An opportunity to live true to yourself and selflessly give your gifts.
Being a Man
I’ve recently been watching Andrew Tate podcasts, and was blown away by the value he’s given to young men - to work hard, be disciplined and set more ambitious goals. One thing that’s changed my worldview was this:
“Men aren’t supposed to be second mothers. They’re supposed to go out, do great things and come home after conquering the world. When the father comes home, the whole atmosphere changes. There’s total presence. His wife and children are .”
When I’m 60, I want to be able to tell my grandchildren interesting adventures throughout my life.
I want to see the looks on their faces, the admiration in their eyes and entice the motivation they have to do pursue their goals.
I want to do it for them.
But will pursuing the safe path through job security help me actualize that vision?
I don’t think so.
That Time I Cried Thinking About My Future
“I won’t even have time to exercise”
“I have to devote my life to a boss?”
“What’s the point if I can’t control my time?”
There I was at the dining table.
My mom and dad sat across, listening to my worries.
What started out as a casual conversation about future plans, turned into my mental breakdown on me not being able to control my future.
I disagreed with the 9-5.
I didn’t like the idea of studying all day only to work at a job all day.
And not be able to financially sustain myself.
It didn’t make sense.
But my parents tried to convince me otherwise.
Don’t get the wrong idea. I love my parents.
I trust them with all my heart.
But when it comes to autonomy and living my future, I want to be in charge.
Unfortunately, my parents couldn’t understand what I was ranting about.
For ever complaint I got, they replied back with a counter argument.
It’s their way of caring about me.
But I didn’t want a debate at the time.
I just wanted to be understood.
I thought I was the only one in the world who had that problem.
That was until I discovered Dan Koe 3 months ago.
He showed me how to build a one person business through a personal brand.
I decided to start a Twitter account and after that…
Everything changed.
Money Twitter
For the first time, I’ve seen hundreds of accounts on ‘money Twitter’ improving themselves, learning high-income skills and supporting each other.
It was like I was in a different dimension.
I learned more valuable content for free than I did through paid courses, which I spent around $1,000 in total.
Through Twitter, I learned writing, networking and content creation.
I used my interests in psychology, health, productivity and philosophy to experiment, make friends and build a business I enjoyed.
Although I still have much to learn, I finally understood how to escape the matrix.
By making an online business.
Here is the roadmap to monetize my personal brand in 2023:
build an audience
create valuable content
generate income.
Doing so, I will no longer work for money again.
This is the path to financial freedom.
Financial Freedom
If you want to live intentionally, you need
time
autonomy
Unfortunately, if you work for a boss at a 9-5 you won’t have much control over your time.
You can’t just go to the gym at 10 am when you have a meeting to attend to.
You’d get fired if you do.
Society has conditioned you into thinking all you can do in this life is trade time for money
So here’s the dream.
Make money work for you.
Acquire assets that free up your time to do whatever you want.
Make money in your sleep: build once, sell 100 times.
“But what’s the best asset I can acquire in 2023?”
A digital audience.
Why?
Look at Andrew Tate. He has a massive following. Because of that, Hustler’s University has an estimated monthly revenue of $5 Million!
He built a loyal fanbase and was able to monetize it.
How? Through content.
When you make content, you have 3 main goals:
Entertain
Educate
Inspire
When you hit all 3, your audience will:
Like You
Trust You
Support You
They’ll be more likely to buy your products.
“Well, what should I sell?”
It doesn’t matter if you’re selling a fitness program, a productivity course or a writing class.
If you have the right strategy and are willing to fail, learn, grow obsessively…
You will build a loyal fanbase, which is the source of your income.
And you’ll be able to sell anything because as a personal brand, your audience buys you for who you are to them.
Solve Problems on the Internet
You can’t just sell right away.
You need to gain trust.
For that, you should show you’re worth listening to.
You need to:
Give Value
Target the Eternal Markets
Document Your Journey
Distribute it to the Internet

Step 1) Give Value
Value just means bridging someone from their pain to their desire.
Everyone has problems.
And most of us have the same problems.
You can Tweet actionable advice and that already counts as value.
Frame your mind to help others as much as you can, instead of focusing on what you can get in return.
When you come off as the guy who keeps giving value without being desparate for money…
People will come to you.
They will trust you.
They will support you.
Step 2) Target the Eternal Markets
Next, pick problems from the eternal markets: wealth, health, relationships and happiness.
Everyone is trying to improve in either of these markets.
If you focus on
wealth - acquire and build assets, learn skills, teach people skills, build leverage
health - go to the gym, research how to be healthier, eat nutritious food,
relationships - spend time with your family, make friends, reach out to old friends
happiness - laugh, do things you enjoy, connect with close friends, invest in adventures
Step 3) Document Your Journey
Lastly, document your journey.
Don’t be a guide. Be a guru.
Make it Your Purpose to be a Role Model to your audience.
If you just gave advice straight from books, people will not be emotionally invested in you
Share your:
struggles
losses
past stories
That way, people will see you as a person and not a commodity.
Focus on improving yourself.
Solving your own problems. Document the journey. And sell the solution.
That is how you gain trust, build credibility and make people relate to you.
Purpose
With all that wrapped up, remember why you’re doing this.
Freedom.
The ability to do what’s meaningful to you.
If you want freedom, focus on giving value.
Your audience will love you for it.
So to wrap it up:
Seek financial freedom
Solve problems on the internet
Give value
Target the eternal markets
Document your journey
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