How to Build Life Long Fans as a Digital Writer

Recently, I’ve been confused about what to write about.

I’ve been writing on Twitter and Medium for around 2 months now.

While there are so many interests I could write about, I started thinking “how can I grow faster on Twitter?”

This led me to a rabbit hole of growth tactics, copywriting frameworks and guides for social media growth.

I got hooked.

After I thought that by commenting 25 times on tweets and writing an article a day on Medium, I’d grow faster.

With that, I burnt out.

The creative spark that writing provided died down.

I was creating content for the sake of external validation.

Sure, growing on social media is great since it means my business would grow. However, it didn’t feel like my purpose anymore. It felt like a chore.

Out of the blue, I watched a YouTube video by JK Molina. He’s an outgoing 22-year-old guy who teaches people how to make money on Twitter.

One part of the video struck me.

He explained the difference between a strong brand and a weak brand.

A weak brand learns then teaches.

A strong brand does then learns.

A strong brand has competence and unique insights through experiences.

Meanwhile, a weak brand has platitudes which could be replaced by ChatGPT.

Life Long Fans

You want people to trust you.

There’s a concept called 1,000 true fans. It states that no matter your following, you will only have around 1,000 true fans who will support you and buy from you.

If you do things in the real world — solving problems and gaining experience — you have gained proof.

You have an irreplaceable piece of content based on your unique story.

That makes you valuable.

Since you’re valuable, you build fans.

Fans trust you because you proved to them you’ve done what it takes.

You’ve convinced them that you’re the solution to their problems.

They’ll be more likely to support your work and buy from you

My Personal Reflection

That realization hit me.

The reason why I was so confused and was chasing followers, was because I was building a weak brand.

By searching for viral tweets, I was making my brand obsolete.

Instead, I should’ve been writing about what I’ve already done. I know I’ve made progress in self improvement, health, school, social skills.

I should’ve been writing about those! And I should’ve been telling stories of my past experiences.

That’s how I should build a strong personal brand.

In short, if you want to grow faster, you need to build life long fans.

If you want to build life long fans, you need to prove competence.

To do that, write about the problems you’ve solved.

What happens next?

Solve more problems and write about your experiences.

People relate to stories and experiences more than facts and platitudes.